OUR STORY

In 1992, I stumbled down New York City's Diamond District and never looked back! My commitment to quality and loyalty to my clients quickly established my brand as a symbol of sophistication and luxury. Working closely alongside me, my daughter Giulia is a key part of the design process for most of JBG's pieces. She leads all our social media efforts, connecting us with amazing supporters like you.

MEET GRACEY

Hi, I'm Gracey! In 1992 I took a leap of faith and quit my cooperate job to pursue my dreams of becoming a jeweler. I started this company long before social media ever existed. Building a brand over 32 years ago meant relying on word of mouth, in-person connections, and selling jewelry in my clients homes. It was a slower, more personal process, but it taught me the value of relationships and loyalty to my clients. Since 1992, I have watched the jewelry world and the way we connect evolve in incredible ways. Fast forward to today, I feel immensly lucky to have my daughter, Giulia, leading the charge. She brings fresh ideas and a modern perspective that allow us to reach a whole new audience while still stayting true to the values I started with. This journey has been amazing, and sharing it with her makes it even more meaningful.

MEET GIULIA

Hi! I'm Giulia, Gracey's daughter and a big part of the creative heart behind JBG! I'm deeply involved in the design process for pretty much everything we do. You'll always see me across our socials, not just behind the scenes, but curating the content we know you love watching. I feel extremely lucky to have a mom who's not only an incredible jeweler but also an inspiring buisnesswoman. She has taught me so much about the art of jewelry, hard work, and what it takes to build something meaningful. Getting to work alongside her everyday is such a gift, and I'm so grateful for the chance to learn from her and be part of this journey together!